http://www.jacklalanne.com/Jacks Mission Statement
To help people to help themselves feel better, look better, and live longer. Jack has motivated millions throughout his 70-year career to improve their lives by improving their health. As an expert on exercise and nutrition, Jack promotes living long through healthy lifestyle habits, by "helping people to help themselves". "Exercise is king, nutrition is queen, put them together and you have a kingdom!"
LaLanne believes you have to have goals and challenges in life and commonly says, "anything in life is possible if you make it happen" ...And he knows you can!